Neither has worked as sales per square foot, down in the last two years, continued to erode in the first quarter. Last month Aerie unveiled a marketing campaign featuring women with various medical conditions and diseases, including a young woman with an insulin pump protruding from her belly and another with the skin pigmentation disease, vitiligo. The company, through a spokesman, declined to make Wexner available. Sales at the brick-and-mortar stores were down 5 percent in the first quarter after falling 6 percent in and 1 percent in But the world yawned.
Viewership of the show plummeted 32 percent from the previous year in the coveted demographic — to just 5 million. The company has admitted in regulatory filings its customer traffic in stores is troubling. Self-inflicted wounds, say industry experts. Where are all the shoppers? Sales at the brick-and-mortar stores were down 5 percent in the first quarter after falling 6 percent in and 1 percent in Her successor, Jan Singer, was named three months later, but Wexner has never faded into the corporate board room. By most measures, the Nov. How could an iconic retailer that was the standard bearer of all things sexy, with oodles of pricing power and a stable of super models, fall so hard? The year-old billionaire has been described as a retail genius — and rightly so. But the world yawned. Top brass revealed in an earnings call in May that it may dive back into swimwear. The company, through a spokesman, declined to make Wexner available. Last month Aerie unveiled a marketing campaign featuring women with various medical conditions and diseases, including a young woman with an insulin pump protruding from her belly and another with the skin pigmentation disease, vitiligo. The marketing director is a woman. Neither has worked as sales per square foot, down in the last two years, continued to erode in the first quarter. Aerie reported a 38 percent spike in comparable store sales in the first quarter this year largely on the strength of its AerieREAL campaign that featured unretouched photos of both professional models and ordinary customers. AerieREAL grew from a no-retouching campaign in to a body positivity and empowerment campaign, a spokesperson told The Post. The lingerie division of American Les WexnerGetty Images for Fragrance Found Recent interviews with the legendary retailer drew attention to his seeming lack of understanding of the MeToo movement and the impact technology is having on retail. Shoppers had one less reason to go to the stores, say experts. MeToo crowd not feeling Victoria's Secret: The company insists it is still the most watched fashion event in the world and that more people are tuning in online. That may be true, but the year-old brand that sells sleek and sexy has clearly grown tired in its middle age, critics say. In hopes of turning things around, company execs have cut prices and extended its sales longer.
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