Half of the participants, randomly assigned, were exposed for five seconds to a picture of a man on a red background. There is more to learn about the color red; for example, why is it also often associated with danger, anger , and violence red flag, red light; red card; red alert; seeing red? Female baboon and chimpanzee, for example, make public their ovulation by displaying the redness on their genitals and chest. The other half saw that image on a white background another experiment manipulated the man's shirt color, with similar results. Red is experienced as attraction booster by both sexes, although the mechanisms that mediate the effect of red on attractiveness ratings appear to differ for men and women. In ancient societies, red often served as a symbol of status, power, and virility--the masculine traits considered sexy by women.
In the more distant context, most researchers believe that the source of the connection lies somewhere in our evolutionary past. Robust physiological processes such as strong blood flow and high testosterone levels in men are required to produce a reddish skin appearance. Other studies have supported these findings. In ancient societies, red often served as a symbol of status, power, and virility--the masculine traits considered sexy by women. Astonishingly, the link between the color red and sexual attraction appears to be subconscious. In all the studies cited above, during debriefing, the overwhelming majority of the participants failed to guess the purpose of the experiments, and none reported that color had been a factor in their rating decisions. Daniela Niesta Kayser, Andrew Elliott and Roger Feltman recently published a series of experiments examining the effect of 'woman in red' on the behavior of heterosexual men. Thus, the color itself may have become over evolutionary time a proxy signal for reproductive potential. They found the men directed more intimate questions toward the 'woman in red' intimate questions are a known indication of increased sexual interest. This tendency of men to see women dressed in red as signaling sexual availability and interest is not random or delusional. Maybe you are a Red Wings fan. In recent years, a number of experimental studies have set out to dig deeper and elucidate the nature and mechanisms of the association between the color red and sexual attraction. The sources of the link between sexual attraction and red color are not entirely known. Throughout history, kings, cardinals and judges were often red-robed. Cumulatively, the research shows that the effect of the color red is significant, unique, and that it operates at a sub-conscious level. Perhaps this is the only clean shirt you found in your closet. There are many reasons, unrelated to sex, why someone may decide to wear red or not. Among our relatives the primates, red often signifies fertility and sexual readiness. These anecdotes and cultural associations are fascinating but inconclusive. Way back in the middle ages, the symbol of the Christian church was a red cross. We do not yet know enough about the human sexual response patterns to other important colors, such as black which is by the way, the most common dress color on online dating sites. According to the results, women dressed in red are more than twice as likely to describe themselves as interested in casual sex than women wearing any other color. Beyond its aesthetic value, red also carries psychological meaning, and it has the potential to affect our behavior and our sexual feelings. Further experiments by this team have shown that the color red also increased attractiveness rating of the men in the eyes of women compared to other colors such as gray, green, or blue. Red is experienced as attraction booster by both sexes, although the mechanisms that mediate the effect of red on attractiveness ratings appear to differ for men and women. There is more to learn about the color red; for example, why is it also often associated with danger, anger , and violence red flag, red light; red card; red alert; seeing red?
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